• retoucher-anthony-pugh-absolut-expression-a
  • retoucher-anthony-pugh-absolut-expression-b

Brief

To create the absolut bottle morphing into a squeezed paint tube with finger prints in the three colours of the flavours. I took a shot of a squeezed tube and retouched it onto the stock shot. I then liquified the bottle text through the tube alpha channels so the text wrapped around the folds of the tube. Then used 3D to create the main label text. The finger prints were coloured and warped onto the bottle in the same way.

Agency

Totem Communications

Photographer

Stock Image

Client

Absolut Vodka