• retoucher-anthony-pugh-fitbit-blaze-01
  • retoucher-anthony-pugh-fitbit-blaze-02
  • retoucher-anthony-pugh-fitbit-blaze-03
  • retoucher-anthony-pugh-fitbit-blaze-04
  •  

  • retoucher-anthony-pugh-fitbit-alta-04
  • retoucher-anthony-pugh-fitbit-alta-03
  • retoucher-anthony-pugh-fitbit-alta-02
  • retoucher-anthony-pugh-fitbit-alta-01

Brief

On this project I was approached by the agency to re-create the entire collection of screens for the new range of Fitbit Blaze & Alta watches in vector for large file enlargements. It was strange working a whole week in Illustrator without photoshop! The challenge was to create a series of compound paths and shapes to run vignettes through. As the watches were 3D and my work was in illustrator the files could be enlarged to whatever size the client needed. The Alta screens were particularly challenging as there was no font for the text and besides I needed to keep the pixelated appearance. I approached this by making a grid system of all the individual blocks and then painted the screens in to maintain the edges. Once all the screens were made, I created a smart object in photoshop to link my illustrator file for easy change updates.

Agency

Sweeting Studio

Photographer

None

Client

Fitbit – Blaze & Alta